Choose the artwork and background. Preview the exact file, then download.
Open the X / Twitter and Substack kit with account previews →
Preferred logo
The preferred Pacific Compute logo. Use the P beside Pacific / Compute on two lines wherever the layout allows.
The checkerboard shows transparency. It is not in the download.
Restricted-height use only
For restricted-height placements only, where the preferred stacked logo cannot fit. Keep the supplied proportions; never compress the stacked logo.
The checkerboard shows transparency. It is not in the download.
Cream P on a solid blue square. The blue background is included.
The solid background is part of the download.
Blue P on a solid cream square. The cream background is included.
The solid background is part of the download.
Blue P with no background. Place it directly on a light surface.
The checkerboard shows transparency. It is not in the download.
Cream P with no background. Place it directly on a dark surface.
The checkerboard shows transparency. It is not in the download.
The secondary wave, at full opacity. Decorative artwork; the P remains the logo.
The checkerboard shows transparency. It is not in the download.
A long rule ending in the exact wave. Ink is already faded to 28%; paper to 32%. Do not fade it again.
The checkerboard shows transparency. It is not in the download.
85 × 55 mm trim, with 3 mm bleed on every edge. Background is part of the file.
The solid background is part of the download.
85 × 55 mm trim, with 3 mm bleed on every edge. Background is part of the file.
The solid background is part of the download.
A4 page with the signature and secondary wave. White background is part of the file.
The solid background is part of the download.
A 16:9 cover with the signature and wave divider. Ink background is part of the file.
The solid background is part of the download.
The paper P centred on a solid ink square. The square background is included.
The solid background is part of the download.
Upload as your X profile photo. The square file is designed for a circular crop.
The solid background is part of the download.
Preferred stacked logo, positioned clear of the profile photo. Key artwork stays inside the possible 60 px top/bottom crop.
The solid background is part of the download.
Use for the account profile photo. The solid square works in a circular crop on light and dark interfaces.
The solid background is part of the download.
Transparent P for the publication logo field. Use ink on a light surface or paper on a dark surface.
The checkerboard shows transparency. It is not in the download.
Preferred logo
Preferred full logo for a spacious publication header. Choose the Stacked header layout in the website editor.
The checkerboard shows transparency. It is not in the download.
Restricted-height use only
Only for a height-constrained header or navigation bar. Includes the P; never use the name alone.
The checkerboard shows transparency. It is not in the download.
Preferred logo
Preferred email header with the full stacked logo. Substack allows email banners taller than its standard shallow format.
The checkerboard shows transparency. It is not in the download.
Restricted-height use only
Use only for a shallow email header. Complete single-line logo; ink on light emails, paper on dark.
The checkerboard shows transparency. It is not in the download.
Stacked logo and website address. Place above the platform’s automatic email footer, or at the end of an article.
The checkerboard shows transparency. It is not in the download.
Preferred stacked email header with the background included. Cream on blue is the selected publication treatment.
The solid background is part of the download.
Stacked footer with the background included. Cream on blue remains legible in both light and dark email interfaces.
The solid background is part of the download.
Square artwork for the publication welcome image. This is separate from the profile header.
The solid background is part of the download.
A 14:10 branded image for Substack post previews. Keep the supplied aspect ratio in the image picker.
The solid background is part of the download.
Landscape artwork for an introductory brand post. Uses the bio from your supplied profile screenshot.
The solid background is part of the download.
Square branding image for a post or announcement. The larger P and stacked logo remain the focal point.
The solid background is part of the download.
Wide artwork for a shared link or article image. Use the 14:10 file for Substack’s native post-preview crop.
The solid background is part of the download.
Complete-logo SVGs contain outlined letters, so the type never changes. PNGs are rendered from those same vectors. Transparent logos fit closely around the artwork: add one P-stem of clear space in your layout. Solid-background logos include that space. Preserve the aspect ratio. RGB colours and licensed fonts are included in the kit.
The stacked logo shown below is the preferred standard. Use the single-line logo only when vertical space is too restricted for the stacked version. Use the P alone when a compact mark is needed. Never display the name without the P, or flatten either logo layout.
The P is 1.6 times the visible height of the complete name: both lines in the stacked logo, or the single line in the compact logo. Centre them vertically. The gap is one P-stem width.
Leave at least one P-stem width around the complete logo. Transparent files fit closely around the artwork; add this space in your layout. Solid-background files already include it.
Use the P alone for avatars, embroidery and small objects. Start digital marks at 24 px high; check legibility at the final size.
Standalone mark
Do not stretch, skew, outline or redraw the logo. Do not change the counter opening, add a C or replace the logo typeface.
Logo files
#182F4ARGB 24 / 47 / 74#F7F7F2RGB 247 / 247 / 242
RGB references. Match print, stock and thread with physical proofs.
Aa Bb Cc
Logo lettering and display text. Use the supplied complete logo; never set the name alone as a brand asset.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body copy, labels, navigation and contact details.
A smooth rise from a straight rule into the curl. Use the supplied contour as a secondary ornament; the P remains the logo.
Desktop terminal: 60 × 18 px. Mobile: 50 × 15 px. Extend only the straight line; scale the curl proportionally. No preliminary crest, mirroring or rotation.
Use at selected editorial section boundaries, a letterhead opening rule or one cover divider. Keep charts, tables, forms and controls plain. No repeating patterns or animation.
Terminal masters are full opacity; divider files already include the fade. Apply the treatment once. For print, proof the hairline and tint; use a plain rule if detail is lost.
Business cards and object proofs use the actual SVG artwork. The headwear photograph is an AI-generated illustration. Confirm materials, colors and minimum detail with the supplier; approve a print or stitch sample before production.